Chitika are usually one of my top 3 money makers. Previously, they haven't converted well on information based sites, kind of like this one. This could hopefully be about to change with their new Interactive Premium Ad units.
The units look like traditional text based ads but have a relevent image to the left of the ad text, giving your visitors graphical information as well as getting their attention (a bit like the old trick some publishers with manually did Adsense until Google forbade it) .
The image to the right is how the unit would / could look on Self Made Minds, I had to use an image rather than the unit for reasons I'll explain later.
Presently the unit will only show to your US traffic and even then it's described as behavioural so will only show to "some" of your US visitors.
From our tests and observations it looks like one of the key factors to whether the ads are shown is based on the referrer, primarily is the visitor from a search engine, if so show the ad and base the ad content on the keywords used to find the page. This leads to highly targeted ads which should result in a higher than normal CTR and eCPM.
I've only been testing these for a couple of weeks but performance so far has been an improvement. I'd recommend at least giving them a test (especially if you have a none product based site that performed badly in the past) and make sure you specify a default ad (instructions here) to Monetise the rest of your traffic.
One of Anybody can apply to Chitika and if you're already with them, the new ads in the Get Code section.
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